Our Story
Finding Inspiration in Every Turn
Principle is a lifelong passion of music, culture, and friends coming together to create a place where people can freely express, enjoy and immerse themselves in a musical experience that goes beyond the standard club night and takes you on a journey into the world of dance music curated by Principle.
From pirate radio to the most iconic clubs in the world, our resident DJs have been, seen and done it all.
Along with our artists, our events team has years of experience in making some of the UK’s biggest music festivals come together from London to Luton and everywhere in between.
The sound of Principle is driven and directed from our label, Principle Music, and we have been building a global distribution network to put our music at the forefront.
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What's Next
NYE IN CHELMSFORD, we are hosting our event. Details to be released soon
Demos
Want to release your Tech House track on Principle
Please send your music Via a downloadable sound cloud link only to